Collegiate Collection
A commercial apparel graphics collection designed for tourist retail environments, combining collegiate-style typography with illustrated animal graphics optimized for screen printing.
Overview
A commercial apparel graphics collection designed for tourist retail environments such as zoos, aquariums, and museums. The work focuses on bold, readable compositions that combine collegiate-style typography with illustrated animal graphics, optimized for screen printing and high-volume production.
Design Constraints
Every design in the collection operates within a fixed set of constraints: - Audience: Tourist retail — families, broad age range, quick-read / high-visibility apparel - Production: Maximum 5 ink colors plus underbase, screen printing limitations - Style: Must adhere to a collegiate / varsity-inspired design language - Goal: Bold, readable, instantly recognizable from a retail display
Design System
Each design follows a consistent layout structure: top script text (location name), arched collegiate-style primary typography, central animal illustration, secondary numeric element (year), and bottom label block (location / category). This repeatable framework allows variation in subject and color while maintaining a cohesive collection identity.
System Applied
The system is applied across different locations and subjects, with variation in illustration, color palette, and naming while maintaining a consistent structure.
Outcome
Developed a set of production-ready apparel graphics that balance strong visual identity with real-world printing constraints.
