Product & Brand

Rap Packs — Hip-Hop Trading Cards

A series of hip-hop trading card concepts designed to capture the visual identity, tone, and cultural context of individual artists and albums.

Trading CardsIllustrationCollectiblesCultureArt Direction
Rap Packs — Hip-Hop Trading Cards — Hero
RoleDesigner / Illustrator
TypeCollectible Concept Series
ToolsIllustrator, Photoshop

Overview

A series of hip-hop trading card concepts designed to capture the visual identity, tone, and cultural context of individual artists and albums. Each card functions as a stylized artifact — translating music, imagery, and persona into a collectible format.

Concept

Rap Packs explores the idea of translating music culture into collectible visual artifacts. Inspired by trading cards, album artwork, and hip-hop iconography, each piece is built around a specific artist and project — using composition, typography, and illustration to reinterpret the identity of an album or era. Rather than applying a fixed template, each card adapts its visual style to reflect the artist it represents. The result is a series that maintains a consistent conceptual foundation while allowing for variation in aesthetic direction, reference material, and visual storytelling.

Travis Scott — "Days Before Rodeo"

This card reinterprets Days Before Rodeo through the lens of a vintage Western comic book. The composition pulls from 1970s comic styling while integrating elements from the album's visual world. Travis is depicted in a cowboy-inspired outfit, referencing both Western imagery and pop culture archetypes, while background elements subtly incorporate figures like Quavo and Young Thug. The moon from the original album artwork is also carried through, anchoring the piece back to its source material. The goal was to merge Houston grit with stylized, nostalgic storytelling.

Travis Scott — "Days Before Rodeo" — Image 1
Travis Scott — "Days Before Rodeo" — Image 2

Latto — "Sugar Honey Iced Tea"

This card builds on Latto's Sugar Honey Iced Tea by translating the project into a beverage-inspired visual identity. Drawing from Arizona iced tea packaging, the design uses peach-themed graphics as a nod to her Atlanta roots, while incorporating typography and layout cues from commercial drink branding. The result blends product design language with album identity, turning the concept into a stylized, collectible format.

Latto — "Sugar Honey Iced Tea" — Image 1
Latto — "Sugar Honey Iced Tea" — Image 2

42 Dugg — "Forever Us, Never Them"

This card is inspired by the album Forever Us, Never Them and reimagines its identity through a retro video game aesthetic. The design references the classic Dig Dug Atari cover, playing off the phonetic similarity between 'Dugg' and 'Dig Dug.' The composition is reworked with hip-hop elements, including jewelry references like a bust-down Rolex and symbolic imagery tied to the artist's persona. The result blends nostalgic gaming visuals with contemporary rap culture.

42 Dugg — "Forever Us, Never Them" — Image 1
42 Dugg — "Forever Us, Never Them" — Image 2

Process

Each card is developed through a combination of digital painting and compositing using Photoshop and Illustrator. The approach blends illustration, typography, and collage techniques to reinterpret each album's visual identity rather than replicate it directly.

Physical Presentation

The series extends beyond flat artwork into a collectible format through packaging and presentation. Each card is paired with a custom Rap Packs label, designed as part of the broader Tinkorporated system. While Rap Packs maintains its own identity, the packaging ties back to the brand's pharmaceutical-inspired visual language, reinforcing the idea of controlled, collectible releases. The label system acts as a unifying element across the series, providing consistency between otherwise visually distinct cards.

Physical Presentation — Image 1
Physical Presentation — Image 2

Outcome

A flexible collectible concept that translates music identity into visual artifacts, with potential for expansion into a broader trading card system.